The challenge
Karaca has stores in several markets. The digital team optimized campaigns on online data. They knew digital ads drove store traffic, but they could not measure it.
- Separate systems. Store sales, inventory, CRM data and campaigns were not connected.
- Offline effect not visible. Campaigns with strong store sales showed weak online metrics.
- Budget decisions without full data. It was not clear which channels and campaigns drove revenue.
- Scale. Store profiles on Google Business Profile, Meta and other platforms were managed by hand.
What VenueX did
Connect. In 3 weeks from kickoff, VenueX connected store sales by location, inventory levels, CRM data with privacy-safe hashing, and store details.
Fix and activate.
- Store purchases are connected to Google Ads, Meta and TikTok campaigns.
- The platforms optimize for total revenue, online and offline.
- All stores are kept in sync on Google Business Profile, Apple Maps and Meta pages. One change in VenueX goes to all platforms.
Results
Omnichannel ROAS was 40% higher when store sales were included. Store visits grew 350% from June to August 2025, compared with the same months of 2024. Two changes ran in that period: better targeting, because offline conversions go to the ad platforms, and better local discovery, because store profiles are correct everywhere.
Direction requests grew 25%. Each store became easier to find in Google Maps and local search.