Measure the real impact of digital campaigns through offline sales data and gain additional insights about ads.
Sometimes online ads can trigger store visits or offline sales instead of e-commerce purchases.
Until recently, brands couldn't measure the offline projection of their digital campaigns. They can now eliminate blind spots in their marketing strategies with additional insights on their online ads gained through the integration of offline sales data.
Measure the offline conversion of your digital campaigns with VenueX.
Understand how much offline store visits and sales can be associated with online ads. Execute better-performing campaigns and maximize revenue across online and offline channels.
Track offline activity attributable to online ads.
Integrate encrypted offline sales data to match the online shoppers engaged with your ads with the offline visitors and customers. Understand how much offline store visits and sales can be associated with online ads broadcasted on search engines, online marketplaces and social network platforms.
Evaluate the actual effectiveness of your ad campaigns.
Measure the return on ad spend (ROAS) and return on investment (ROI) scores of digital campaigns more accurately by including offline conversions into the equation.
Understand what drives the most store visits and sales.
Gain deeper insights into campaigns and shopping behavior thanks to the analysis of offline actions.
Optimize digital campaigns for your omnichannel marketing strategy.
Make more informed decisions about your ad creatives, budgets, target audiences, and other elements of your digital campaigns. Create online ads with better performance scores and maximize revenue across online and offline channels.
Turn your physical stores into local superstars.
Increase the impact of your brick-and-mortar stores in the neighborhood with local campaigns targeting nearby consumers who are interested in visiting and shopping in your stores.
Reach new audiences similar to your offline visitors and shoppers.
Include the consumers similar to your offline visitors and customers to your target audience to execute more effective digital campaigns.